A good message to pass on.
As part of its festive campaign, the UK discount supermarket Iceland struck a deal with Greenpeace to rebadge an animated short film featuring an orangutan and the destruction of its rainforest habitat at the hands of palm oil growers.
Clearcast, the body responsible for vetting adverts before they are broadcast to the public, said it was in breach of rules banning political advertising laid down by the 2003 Communications Act.
The advert was subsequently banned from seeing the light of day on our television screens.
You can watch it here:
“This was a film that Greenpeace made with a voice over by Emma Thompson,” said Iceland’s founder, Malcolm Walker. “We got permission to use it and take off the Greenpeace logo and use it as the Iceland Christmas advertisement.”
Clearcast executives are anally retentive idiots!
I’m quite disgusted at Clearcast for taking such a stance. Perhaps they haven’t heard of…
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